Juan Shakespear studied industrial design at the University of Buenos Aires. He joined Shakespear Design in 1995 as a designer, in 2001 he became the director of signaling projects and in 2004 he took the position of General Director. Juan is a consultant in design strategy, corporate identity, branding and signage. His approach to commercial strategies from the perspective of design has sought that communications generate and bring value to brands. His works and design solutions have been published in specialized media in the Argentina and abroad. Juan designed the urban furniture and signage of the City of Córdoba for the Municipality’s contest, obtaining the highest design score in the award. He also developed projects in Chile and Uruguay. The poster designed by Juan for the 10 years of the attack on AMIA, in the exhibition organized by the ORT Institute to honor the memory of the victims, was presented in several international publications and exhibitions.